A search engine user enters a query and the search engine displays a list of results in response to the query.
Search Engines: A search engine is a website that maintains an index of websites and provides services for searching for information on the Internet.
Keywords:
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Search marketing is a type of internet marketing that helps a company rank high in search engine results. A few of the most common types of search engine optimization techniques are SEO, PPC, and link building.
Search engine optimization (SEO) is a technique used to improve the ranking of webpages within search engines for particular keywords. It’s widely used in order to generate more traffic from organic searches.
Paid search advertising (PPC) is designed to rank higher when people use specific keywords in their queries on Google or other search engines.
The most popular form of PPC advertising is Google AdWords where advertisers can pay to have their ads show up near the top or at the bottom of the list on a user’s screen when they enter a certain keyword into Google
